Survey Results

reunion (3K)Leisure and Black Lifestyle

What is Black America doing when they are not working? SAY IT LOUD wanted to find out so we put together a simple survey to dig inside the leisure time of Black America.

Where do we spend our money the most? Is it for entertainment, appreciating or depreciating goods, positive or negative products? We asked 166 people to choose from a variety of choices and compiled the information into this revealing report.

Questions and Results

1. Mainstream statistics report that Black Americans spend more money on movies and music than on books. What was the last purchase you made from the choices below?

Music CD
Movie DVD
A Book (novel or non-fiction)
Other
6.90%
17.24%
62.07%
13.79%

3. If and when you watch television, what type programs do you watch the most? (choose 2)

A good movie
Prime-time Dramas
Sitcoms (situation comedies)
News or commentary
Soap Operas
Music videos
Reality TV
Religious programming
Other
26.53%
4.08%
10.20%
28.57%
4.08%
2.04%
4.08%
2.04%
18.37%

4. How often do you get out to the theater to see a movie?

Once a year
At least 3 times a year
Once a month
Never
34.48%
48.28%
13.79%
3.45%

5. Do you subscribe to any magazines?

Yes, a few
Yes, one
No, none
35.71%
7.14%
57.14%

6. Do you read the local newspaper in your city?

Yes
No
Sometimes
58.62%
6.90%
34.48%

7. If you listen to the radio, what genre do you listen to the most?

R&b Morning radio
Talk radio
Religious programming
Jazz or other
I do not listen to the radio
27.59%
44.83%
3.45%
17.24%
6.90%

8. Where do you get most of your news and or information?

Newspapers
Television
Online
Magazines
Other
17.24%
17.24%
58.62%
0.00%
6.90%

Analysis Brief - A concluded social-psychological breakdown of Black America's leisure habits from the results of each of the above questions.

1. From the above results, the majority of Black America buys more books than anything else, movies or music. So the myth that Blacks do not read can be concluded as false according to the results.

3. Most Blacks are involved leisurely in movies and news and commentary programming than any other television programming.

4. Most Blacks 48% go out to see a movie at least 3 times a year as opposed to 34% who may go out once a year.

5. The magazine industry still has a positive market among Blacks. Thirty-five percent subscribe to one or more magazines while over half 57% subscribe to none at all.

6. More Blacks, 58% read their local newspaper on a regular base while 34% read it sometimes.

7. Measuring Black America's radio listening, 44% listen more to talk radio while 27% listen to urban morning radio. Others listen to jazz or do not listen at all.

8. An overwhelming 58% of Black America gets their news from the Internet as opposed to 17% from newspapers or television respectively.

The results of this poll show that when it comes to leisure time, most of Black America in general are big movie fans whether via television or theater and many try to stay atop of local and national happenings through magazines, newspapers and the Internet.

Moreover, many are using technology to get that information and are migrating away from land-based mediums such as magazine, newspapers, television and radio and instead relying on the Internet and cable news programming.

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